Flash photo at a Hong Kong dai pai dong: a cream SORRY BABY shirt worn at a street table, back print reading im respectful but forgetful
SORRY BABY smoking cherub emblem

Sorry Baby

ready for mistakes

Drop 001 · first mistakes

Which mistake are you?

im respectful but forgetful

The well-intentioned problem

Means well. Replies late. Somehow still invited.

Wearable anywhere · readable up close

Premium garments. Loud implications.

Cream SORRY BABY shirt reading im respectful but forgetful folded over a red stool in a Hong Kong cha chaan teng

im respectful but forgetful

The well-intentioned problem
Washed black SORRY BABY shirt reading emotionally available after two am in a Hong Kong bar bathroom mirror

emotionally available after two am

The late-night romantic
Forest green SORRY BABY shirt reading long time no sleep on a wooden bench of the Star Ferry at night

long time no sleep

The encore friend
Navy SORRY BABY shirt reading nice to meet me outside a Hong Kong 7-Eleven at night

nice to meet me

The plural accident
Burgundy SORRY BABY shirt reading less friends more benefits on the upper deck of a Hong Kong tram

less friends more benefits

The group-chat liability
Cream SORRY BABY shirt reading i listen but i dont agree on the stairs of a Hong Kong walk-up with green tiles

i listen but i dont agree

The polite menace

Live a little. Apologise charmingly if required.

01

Romantic mistakes are encouraged. Boring ones are not.

02

Dress like you know better. Act like the night is still young.

03

If your friends say "this is you," they are probably right.

04

Live a little. Apologise charmingly if required.

Cartoon of the SORRY BABY cherub ordering dim sum
night out minutes, item one: member ordered for the whole table without asking.
Cartoon of two SORRY BABY cherubs asleep together at a Hong Kong dai pai dong with Tsingtao beers
item two: members found asleep before the encore.
Cartoon of the SORRY BABY cherub hailing a red Hong Kong taxi
item three: member last seen leaving, charmingly.
Hand-made SORRY BABY drop 001 poster taped to a Hong Kong metal shutter at night

Join before everyone becomes sensible.

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