SORRY BABY campaign hero shot at a Hong Kong dai pai dong
SORRY BABY smoking cherub emblem

Sorry Baby

ready for mistakes

Drop 001 · first mistakes

Which mistake are you?

in the mood for more

The afterparty instigator

One more stop. One more drink. One more bad decision with a strong case behind it.

HK$188 · Navy · S–XL

Secure checkout on Shopify. Add your live product links to `shopify-config.js`.

Wearable anywhere · readable up close

Premium garments. Loud implications.

Navy in the mood for more SORRY BABY shirt worn at a Hong Kong table

in the mood for more

The afterparty instigator
Front logo of the navy shirt
Person wearing the lavender shall we escalate SORRY BABY shirt at the launch

shall we escalate

The accelerant
Front logo of the baby pink shirt
Person wearing the green nice to meet me SORRY BABY shirt on a Sheung Wan street at night

nice to meet me

The self-introduction
Front logo of the forest green shirt
Cream SORRY BABY shirt reading im respectful but forgetful, folded over a red stool in a cha chaan teng

im respectful but forgetful

The well-intentioned problem
Front logo of the cream shirt
Person wearing the charcoal long time no sleep SORRY BABY shirt beside a Hong Kong sports pitch at night

long time no sleep

The sunrise regular
Front logo of the charcoal grey shirt
Oat grey SORRY BABY shirt reading less friends more benefits, worn in a Hong Kong night scene

less friends more benefits

The arrangement enthusiast
Front logo of the oat grey shirt
Burgundy SORRY BABY shirt held up to reveal the phrase i listen but i dont agree

i listen but i dont agree

The polite menace
Front logo of the burgundy shirt

First mistakes · documented

The full situation.

Properly worn. Poorly behaved. Exactly as intended.

The Drop 001 shirt roster displayed at the SORRY BABY launch
the full situation
Navy SORRY BABY shirt front logo worn while pouring a Tsingtao beer
front: quietly obvious

Live a little. Apologise charmingly if required.

01

Romantic mistakes are encouraged. Boring ones are not.

02

Dress like you know better. Act like the night is still young.

03

If your friends say "this is you," they are probably right.

04

Live a little. Apologise charmingly if required.

Cartoon of the SORRY BABY cherub ordering dim sum
item one: member ordered for the whole table without asking.
Cartoon of two SORRY BABY cherubs asleep together at a Hong Kong dai pai dong with Tsingtao beers
item two: members found asleep before the encore.
Cartoon of the SORRY BABY cherub hailing a red Hong Kong taxi
item three: member last seen leaving, charmingly.
SORRY BABY navy in the mood for more shirt worn on a Hong Kong street at night

Drop 001 lands soon.

Seven shirts, one small run, HK$188 each. When they go live they won’t last — follow along for the drop and restock news.

Follow for the drop →